The Brief
The McKeever Group have an ambitious upgrade plan for the Armagh City Hotel. As part of this, the conference rooms and reception area were being modernised — and they asked us to propose a solution that would bring these spaces up to the high standard they were aiming for throughout the hotel.
With multiple entrances and rooms bookable individually or as a group, the hotel had no easy way of communicating which room was being used for a particular function. The reception area also had two previously installed displays that weren't performing well and lacked the visual impact the space deserved.
The Solution
Fluid AV supplied and installed a cloud-based digital signage solution across the entire area, giving the marketing team at McKeever the ability to manage and schedule content remotely from a single platform.
What was installed:
1 - Large digital kiosk — lists each room and its current event, so guests always know exactly where to go. When no events are running, the screen promotes upcoming hotel events and offers.
2 - Per-room displays — a screen outside each room shows the room name and current event, and can be used to market other events when idle.
3 - 2 x 3m LED video walls in the reception area — capable of running digital signage, welcoming companies, and promoting events. Staff can cast directly from a device to the displays for presentations or client-facing content.
4 - Sustainability built in — all screens run on timers and power down completely when not in use, which is especially important for the LED video walls. A simple controller lets staff switch sources and power the walls up and down outside of the scheduled hours.
The Impact
Reception - Now has a real wow factor and visual impact.
Sustainability - Less paper, no printing costs.
Wayfinding - Guests find rooms instantly.
Marketing - More exposure for promotions.
Increased business - The hotel expect to attract more businesses to the hotel.
Ease of use - All screens are managed through one unified platform, making content deployment both convenient and efficient.
Conclusion
The hotel is confident the upgraded reception area will attract high-profile clients going forward. Promoting future events and offers digitally removes the cost and limitations of printed materials that quickly date. Guests see more opportunities, and communication across the hotel is faster and more effective.
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